Based in Southampton, Pegbox Ltd supplies specialist talent to some of the most dynamic sectors worldwide: Motorsport & Automotive, Aerospace & Aviation, Manufacturing & Engineering, and Automation & Smart Technologies.
Our Approach
In recruitment, trust drives lasting partnerships. Pegbox’s DIY logo and monochrome palette looked generic and didn’t convey the energy or expertise behind the business.
We started with a strategy consultation to define Pegbox’s positioning across its specialist sectors. Inspired by the curves and kerbs of a race track, we designed an animated logo that conveys movement, precision and a subtle nod to the company name. A fresh gradient blue paired with complementary orange adds personality and impact across all touchpoints, from the website to social media templates and marketing materials.
Alongside the new visual identity, we produced brand guidelines, social media templates, and a clean, SEO-friendly WordPress website that transformed Pegbox’s image and created a seamless experience for clients and candidates alike.
The Outcome
Client feedback on the new brand identity and website has been overwhelmingly positive, and Pegbox has already secured a major new client off the back of its refreshed image.
The rebrand transformed Pegbox from an under-the-radar start-up into a recognised and respected name in the technical recruitment industry. Since the relaunch Pegbox has gained new clients, expanded its team and earned a reputation as a leading player across its specialist markets.
"Ed had built a promising start-up, but the original branding didn’t reflect the expertise and ambition of the business. A strong visual identity is more than just a logo: it signals professionalism and trust. By repositioning Pegbox with a clear, confident brand, we helped the business attract new clients, grow its team, and establish itself as a recognised leader in technical recruitment.”
"The feedback from clients on the new brand identity and website has been very positive - and has also helped us secure a big new client. The social media aspect has also received a great response. Our complete company face lift felt simple and painless."
