Our Approach
Credibility instils trust and trust converts to sales. We created an identity that took inspiration from some of the world’s leading luxury brands – names synonymous with provenance and heritage.
Key to this transformation was Vertigo Cover’s logo. The existing design was hand-drawn and overcomplicated. It didn’t translate well when embroidered or screen-printed onto the products. It also pigeonholed the business as solely a glider covers manufacturer, directly hampering the brand’s ambition to expand its product range and grow its international market share.
We repositioned the brand by elevating the identity with a modern, clean and simplified logo mark. Retaining the previous V-shape but adapting the form into a mid-flight majestic bird. This gave Vertigo Covers a more inclusive icon that all pilots, from gliders to commercial passenger planes, could relate to.
To further reposition to their bigger audience, we emphasised the British-made appeal of Vertigo’s products in the tagline ‘Great British Covers’. Paired with a red, white and blue palette inspired by the Union Jack, the new brand was ready to take Britain global.
“Despite having built a solid local reputation, founder Andy recognised that the homemade visual identity was undermining the business’s credibility and limiting international growth. The success the business has achieved since the relaunch is a testament to the power of perception and the transformative impact a strategic brand refresh can deliver.“
The Outcome
Within months of the brand refresh, Vertigo Covers succeeded in expanding its operations into new aviation sectors and successfully reached new international markets.
Since then, the company has continued to grow its global presence and has developed significantly – moving into a larger factory, increasing its headcount and fulfilling orders for some of the biggest names in commercial aviation, including the world’s leading aircraft manufacturers.
"Over the last 2 years our image and online presence has been completely transformed. A new brand identity, website and printed brochures have resulted in increased sales and a wider audience. We are so impressed with the vision and quality of work. We cannot rate The Brand Tailor highly enough!"
