Our Approach
To convey the innovative nature of Indo Lighting’s product ranges, we recommended a strategic shift in positioning – moving away from their green ‘eco-friendly’ identity and repositioning them as more aligned with a technology-focused company.
To create synergy with Indo’s product range, we created a logo inspired by lighting elements, in particular the glass bulb casings. We condensed the letters, so they became one connected entity, rather than independent forms.
We also changed the primary brand colour from green to blue, opening up the appeal via a more inclusive colour choice, and reflecting the brand’s new positioning.
The Outcome
Indo Lighting can move on to the next stage of growth and attract new customers with a brand that is every bit as professional and slick as the work they deliver every day.
“We really enjoyed the creative process and are delighted with the company’s refreshed identity.”
