Our Approach
We worked closely with the team to create a brand strategy and visual identity that reflects Stantia’s connection to the marine world and its role as a reliable, behind-the-scenes enabler for boat sales professionals. The deep blue palette evokes the sea and trustworthiness, while a contrasting coral tone is used for calls to action across digital and print touchpoints.
At the heart of the new identity is the propeller logo mark, a metaphor for the system’s role: running seamlessly in the background to power sales. We produced full brand guidelines to ensure consistent use across marketing materials, digital platforms and future product developments.
“Stantia, a brand-new product in a niche market, needed an identity that could communicate trust, expertise and innovation. By designing a clear visual language and a relevant logo, we helped the product launch with confidence and make an immediate impact at the Southampton International Boat Show.”
The Outcome
The new product and identity were successfully launched at the Southampton International Boat Show, where the brand’s clear positioning and fresh design helped Stantia stand out and make a confident debut in the industry.
"Our design & branding agency, The Brand Tailor, have gone over and above for us. They've done an incredible job lifting off the page our vision for the Stantia CRM."
