Our Approach
Vermont Systems approached us to modernise its visual identity and bring it in line with its reputation as a modern, proactive IT partner. What stood out in our research was the company’s structured methodology, which generates exhaustive checkpoint lists to prevent issues before they arise. The recurring “tick” element from this process therefore inspired the creation of a new “V” logo mark, symbolising accountability, reliability and success.
We also refreshed the colour palette. A deep blue now conveys trust and professionalism, while a vibrant green reflects systems that are “on” and working seamlessly – a visual analogy for IT that just works. To make marketing more engaging, we developed a suite of branded illustrations to add personality to content-heavy and technical communications.
The Outcome
The result is a simple yet contemporary and distinctive visual identity that portrays Vermont Systems’ forward thinking approach to IT support. It enhances recognition, strengthens customer trust and positions the company for future growth and leadership not only in Hampshire but across the UK.
"Have really enjoyed working with Etienne at The Brand Tailor on our brand refresh. He was great at keeping things simple and straight forward. Had a great style of showing us his work as he went through the things he had considered and rejected, which helped a lot in the decision making process. Would highly recommend him to anyone looking to spice up their brand!"
