Our Approach
We developed a brand strategy and visual identity to modernise Northport’s presence while retaining its approachable, family-run character. A new logo and brand guidelines were created to communicate trust, quality and reliability, supported by marketing materials and a responsive website designed to appeal to both commercial and public sector clients.
The updated visual identity combines strong, structured elements with a contemporary colour palette, reflecting the company’s professionalism and the breadth of its specialist services. The website showcases projects, services and client sectors, delivering a clear, easy-to-navigate experience.
The Outcome
The rebrand strengthened Northport Construction’s professional image and market presence, helping the company stand out in a competitive local industry. Since the launch, the updated identity and website have supported remarkable business opportunities, reinforced client confidence, and positioned Northport as a trusted leader in Hampshire construction services.
"We continue to have a great experience working with Etienne and The Brand Tailor team. They did a fantastic job rebranding Northport Construction, and we’ve retained their services ever since. Professional, creative, and easy to work with, top-notch branding and marketing. Highly recommend!"
