Transforming a local children’s attraction into the South’s premier destination for science, education, and discovery.
For young people around Hampshire, they’ll have heard of the science centre. Either they’ve experienced the excitement themselves, or they’ve heard tales from friends. With over 100 interactive hands-on exhibits and a planetarium, Winchester Science Centre offers a family day out that is educational, enlightening, and entertaining.
Our Approach
Previously known as Intech, we began a pivot to the new identity as Winchester Science Centre. To complement this name change, we introduced a new suite of brand colours to encourage inclusion for all, and broaden the centre’s appeal.
And we then infused these colours into every touchpoint, assigning each colour a meaning – Cyan blue polo shirts for the front of house staff, deep blue for the planetarium team, orange for the corporate functions and pink for the education team – lending it a practical, as well as an aesthetic purpose.
For Winchester Science Centre’s new logo, we took inspiration from synapses – the place in the brain where neurons connect and communicate with one another. Not only visually engaging, the logo also subtly reinforces the centre as a destination for scientific connections, encounters, and discovery, strengthening the brand’s core message through its most prominent visual asset.
“In this relentless digital age, impressionable young minds are increasingly exposed to greater sources of stimulation. With Winchester Science Centre, I wanted to distil an innate childhood thirst for discovery into a joyful identity that offers a fundamental message of fun, connectivity, exploration, and inclusion.”
