Brand strategy and identity for estate planning company Lemonade Legal, Southampton
Lemonade Legal’s vibrant brand identity is deeply rooted in its core philosophy and mission. Specialising in estate planning services such as Wills, Lasting Power of Attorney, and Trusts, the company name is inspired by the saying “if life gives you lemons, make lemonade” which encapsulates the founder’s belief in turning challenges into opportunities.
Often viewed negatively due to its association with death, estate planning is an area many avoid. Lemonade Legal aims to shift this perception by offering a positive and empowering experience, ensuring clients feel prepared for life’s uncertainties.
